We are an organization dedicated to those facing cancer and connecting them to a caring oncologist expert
We will all be touched by cancer in one form or another during our lives and far too many have endured this journey as a patient, a supportive loved one, a practitioner, or a friend.
About Us
Anchor of Lite emerged through the personal experiences of the Co-Founders who tragically lost beloved parents to the disease. Their shared pain and struggle transcended on many levels; not knowing enough, not feeling supportive enough, not having resources readily available or extremely hard to find, and the growing isolation of all of these factors combined.
Anchor of Lite provides an accessible platform for those who find themselves traversing the labyrinth of disjointed systems, silo support networks hard to locate, and very often unattainable critical knowledge. Each patient’s cancer journey is unique. Anchor of Lite brings strength and navigation into a maze with no clear or prescribed direction. Our focus is to help “liten” this journey with crucial education, direction, and much-needed support accessible in one place.
Anchor of Lite’s mission is to provide a digital platform combining medical and holistic entities as well as optimal health strategies to support a patient and their loved ones steer the very complex and often secluding journey.
At the core is our not-for-profit partner, BeatCancer (www.beatcancer.org) bringing 40+ years of cancer education experience, a massive network of competent professionals, distinct knowledge and expertise accumulated over the decades.
The inspiration behind Anchor of Lite was derived through the heroism of the Founders’ beloved parents, their “life” anchors…
Andreas Georgantas 1949 – 2018 and Sheila Elaine McKinney 1948 – 2021
Valerie Georgantas
Co-Founder
Valerie Georgantas and Jae McKinney combined their business expertise, skills, and professional experience to bring authorities of value and knowledge onto a digital platform. Anchor of Lite’s purpose is to alleviate burdens in the complex cancer journeys faced by far too many in our world.
Jae McKinney
Co-Founder
Valerie Georgantas
Co-Founder
Jae McKinney
Co-Founder
Valerie Georgantas and Jae McKinney combined their business expertise, skills, and professional experience to bring authorities of value and knowledge onto a digital platform. Anchor of Lite’s purpose is to alleviate burdens in the complex cancer journeys faced by far too many in our world.
Our Partners
Digital Marketing Services for Oncologists
Our Marketing services range from simple websites to print, billboards, paid ads, and television commercials. We specialize in bringing your patients to your practice, who in turn will be connected to highly impactful resources helping with their cancer journey. Marketing is only the first step, we help both clinicians and patients weather a complex and difficult storm.
Web Design & Development
Custom landing pages and web portals that convert prospective visitors into your practice.
Search Engine Optimization
Local, regional or national search engine optimization and search engine marketing (SEM) with paid ads to drive the right traffic to your landing page(s).
Social Media Services
Let us create a powerful social footprint to properly target those in need of your help on Facebook, Google My Business, YouTube and Instagram.
Video Marketing
Use the power of video (YouTube) to provide social proof to your prospective patients while getting your voice out there on video. Gain some page one spots with your video thumbnail while at it.
Content Creation
We can provide you with professional health care provider resources to write your content or revamp what you already have to make it more succinct yet persuasive.
ADA Compliant Sites
Keep your site accessible to those that are hard of hearing and seeing but are in need of your services. Avoid potential Americans with Disabilities (ADA) lawsuits as well.
Commercials
The combination of video marketing and television makes this a service you must have if trying to penetrate your local region. Get in front of people when they are home in front of their flat screen TVs.
Billboards
Make a bold statement. Be seen on the highway, on public transportation, bus stops and other high traffic areas where printed and illustrations are viewed by many.
Print Media
Let us create, revamp or augment your print media (branding, cards, brochures, pamphlets etc.).